| What are the main factors in e-mail campaign planning? |
First, decide your strategy (and, we might add, include this in your creative brief). Acquisition? Retention? Sales? Lead Generation? Announcement? Promotion? Branding? The best strategy is a one-two punch with both a primary and secondary call to action.
When it comes to selecting your list, remember "recency is king." Most importantly, see how people opted in.
Another important reminder is to put an expiration date in your message to spur the reader to action.
|
| "Is it true that people are making millions on internet?" |
Although there are a few individuals that may be making millions on the Internet, they are the exception -- not the rule.
Making money on the Internet requires a total commitment and takes a great deal of time and effort. It's not going to happen overnight, and it's not easy. However, if you take the time to educate yourself and plan each step very carefully, you can definitely make a nice income online.
|
| "I recently launched a new website and submitted it to the search engines, but haven't received the first visitor. Is there something I'm missing here?" |
Although launching your web site and submitting it to the Search Engines is a great start, it is only the first step.
Many new Internet entrepreneurs believe that all they need to do is launch their web site and visitors will automatically start scrambling to their site. Unfortunately, it just doesn't work that way.
Driving a steady stream of traffic to your web site takes a great deal of time and effort. You must develop a strategic marketing plan and continuously work it.
The best advice I can offer is this...get your link on as many web sites as you possibly can. The more links you have pointing to your web site, the more traffic you'll receive.
|
| What is marketing? |
Marketing is the process of attracting attention, raising the interest of your target market, and influencing their decision-making process. It is the tool that educates and prepares your prospects and then compels them to respond. Your marketing gives your sales team the opportunity to close sales rather than chasing them down.
Marketing includes identifying unmet needs; producing products and services to meet those needs: and pricing, distributing, and promoting those products and services to produce a profit.
|
| What is advertising? |
Advertising is the activity of attracting public attention to a product or business, with paid announcements in the print, broadcast, or electronic media.
|
| Why do I need a marketing plan? |
A marketing plan saves you time and money. Without a plan, it is difficult to know which activity to do and when. It saves you time and keeps you focused. It saves you money because you have identified your target market and strategy, and following the plan, you will engage in the right activities to accomplish your goals.
|
